MicroStrategy, a provider of business intelligence and mobility software, announced it has sold the Voice.com domain name for $30 million in cash. The deal, which will rank among the highest publicly disclosed cash-only domain name sales of all-time, was facilitated by GoDaddy and closed on May 30, 2019.

The Buyer

Block.one, a blockchain technology company that raised approximately $4 Billion in an initial coin offering last year, was revealed as the buyer.

“Block.one has made a smart strategic decision in choosing Voice.com to be the internet domain name for its new social media platform. The word ‘voice’ is simple and universally understood. It’s also ubiquitous ― as a search term, it returns billions of results on the internet. An ultra-premium domain name like Voice.com can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation,” said Marge Breya, Senior Executive Vice President and Chief Marketing Officer, MicroStrategy Incorporated.

The company, which had originally acquired the Voice.io domain name, announced its new social platform on June 1, 2019. With a multi-billion dollar vision on the line, Block.one made the strategic decision to secure its exact brand match .com domain name ahead of its launch announcement. While .io has been popular among early-stage tech startups as of late, the company recognized the scalability of the Voice.com domain name and the importance of not being third-party brand reliant.

A Portfolio of Future Brands

MicroStrategy continues to hold a portfolio of ultra-premium domain names that each could serve as the foundation for a powerful global brand. Such domain names include:

Alert.com Arthur.com Courage.com
Emma.com Hope.com Glory.com
Speaker.com Usher.com Wisdom.com

“MicroStrategy holds more than a dozen evocative and powerful domain names. While our focus continues to be on our core analytics and mobility business, we are open to leveraging these domain names in equity or other strategic transactions with well-funded parties,” added Ms. Breya.